Those who subscribe to Yahoo! Personals, a popular online matchmaking service, may describe it as fun, fresh, and rewarding. Reviewers at Singles on the Go, www.singlesonthego.com, note that as one of the largest dating services on the Internet, members are able to connect with singles from all across the United States and Canada. Reviewers also praise Yahoo!'s search function as fast and easily customizable.

Users begin their quests for romantic bliss by simply selecting their genders, the gender they hope for in a mate (there are both heterosexual and homosexual options available), an ideal age range, and geographical scope of the search. Searching within these criteria is free to all, but does not allow one to actually contact a potential flame. This free search provides one with an opportunity to see who else uses Yahoo! Personals, and whether or not the sample is to his or her liking.

Those hoping to go beyond this quick search can choose between two programs: Yahoo! Personals and Yahoo! Personals Premier. Yahoo! Personals helps to connect people to others in their communities looking for casual relationships and friendships while Yahoo! Personals Premier is designed for those in search of more serious or substantial relationships. Both programs offer three different plans: one month, three months and twelve months. People who decide to use Yahoo! Personals will pay membership fees: $19.95 for one month, $44.95 for three months and $99.95 for a whole year while people who use Yahoo! Personals Premier pay fees $34.95 for one month, $79.95 for three months, and $199.95 for a year. Both memberships allow one to contact other hopefuls through either email or Yahoo! Instant Messenger.

Some of the benefits of Yahoo! Personals are that people may search for both heterosexual and homosexual matches, specify age ranges, and search within certain distances from their homes. The three membership tiers allow people to choose a program suited for their goals, lifestyles, and pocketbooks. The service's platform is very user-friendly, which, coupled with the promise of anonymity, makes the service a less intimidating those new to online matchmaking. Yahoo! Personals serves more than 9 million members, increasing one's odds of finding the perfect mate.